What to Post When You Have ‘Nothing’ to Post

Every social media manager has faced it: staring at a blank screen, feeling like you’ve already posted everything you possibly could. The truth is, you always have something to share — you just need to shift your perspective a little.

When you feel stuck, the best thing to do is look around. Share what's happening behind the scenes — a quick photo of your messy desk, your morning coffee, your creative process. People love getting a glimpse of the real human behind the brand.

Another easy win: repurpose. Take an old post that performed well, freshen it up with a new graphic or caption, and post it again. Most of your audience probably didn’t even see it the first time!

You can also simply start a conversation. Ask your audience a question — something fun, simple, and easy to answer. ("What’s your go-to productivity tip?" "Coffee or tea?") Engagement posts like this fill your content gaps and build stronger community bonds.

If you really don’t want to be on camera or create something new, share curated content. Find an article, a quote, or a meme that fits your brand’s voice and share it with your thoughts attached.

And remember: sometimes less is more. A single photo with a short caption, or a candid Instagram Story, can do wonders. You don't have to "wow" the world every day. You just have to show up.

Content isn’t about perfection — it’s about connection.

When you feel like you have nothing to post, trust that you are the content. Show up, share something small, and keep the conversation going.